Story: It is a father looking at his son's back to school shopping receipt. He spends so much that it is going to make him work two jobs.
Audience: It is in present day America. And the cartoon was published in , The New Orleans Times-Picayune.
Author: Steve Kelly
He is a devoted political cartoonist that writes for the The New Orleans Times-Picayune. He went to Dartmouth College. He has won numerous awards, including six first-place finishes from the California Newspaper Publishers Association. In 2001, he won first-place awards from the CNPA, the Los Angeles Press Club and the Best of the West competition.
Argument: It is saying that back to school shopping is so outrageous that middle class people and down are going to have to work two jobs.
Composition: It is a simple single-frame cartoon.
Word & Image: It uses both text and pictures to describe the cartoon. The shopping cart and receipt to show how much they bought. And the text to describe that their current salary isn't going to pay for all of it.
Imagery: A simple scene with a middle class family is featured in this cartoon. The imagery is described in the previous answer.
Tone: The cartoon is a serious cartoon. It is getting across the point that back to school shopping is outrageous.
Character & Setting: A middle class family with a cart full of stuff and a receipt down to the ground is getting across the point that the family will have to work two jobs.
Cultural Resonance: It refers to actual people in modern day middle class America.
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