Selling the cigarette along with sex.
Message:
The beautiful woman on the front is what is selling the cigarette. It is saying that if you smoke Kool cigarettes then you will be sexy like this woman or be able to get women like this.
Character/Setting:
There is no scene in this ad. It is just a beautiful woman holding a cigarette. She is young, beautiful, and by the dress and bracelet that she is wealthy. She is also white, but I would assume that is because back then that the white race was the wealthy and dominate race. It makes the focus towards young, white, and wealthy people.
Theme:
Sex appeal
Medium:
It was a printed add and the reason for this is because the time period.
Historical context:
USA during the 1950's
Word and Image:
Kool cigarettes are "cool" to smoke
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